Designing for Artificial Intelligence best practices and guidelines

Design and develop meaningful, safe and trusted AI product experiences

Bring AI to life with our new colour role for AI features

Bring AI to life with our new colour role for AI features

Developed with Maersk Corporate Branding, this UI colour role helps clearly highlight AI functionality and AI-generated content.

AI Colour Role

Design trusted AI experiences with confidence

Design trusted AI experiences with confidence

Our guidelines help you consider what matters when building digital products that integrate AI safely, meaningfully, and responsibly.

AI Guidelines