It is important to familiarise yourself with the Maersk tone of voice (TOV).
You should always aim to sound:
| Human | moving, relatable, personal and trusted | Example: This is a place where everyone has a contribution to make, and where everyone is fully supported to make it. |
|---|---|---|
| Optimistic | positive, energetic, and inspiring | Example: It’s a big moment in our future - and the world’s. Are you ready to play your part? |
| Authentic | honest, open, and humble | Example: As a global business, we don’t simply move 20% of global container trade; we’re committed to making global supply chains more transparent and efficient, so that more countries can make business simpler, faster and cheaper. |
| Ambitious | creative, bold, surprising, and brave | Example: At Maersk, we want you to make the world your workplace. We’re responsible for moving 20% of global container trade, and working or a truly global company gives you the chanceto broaden your horizons, take on exciting opportunities and bring the world closer together. |
You can read more about the Maersk brand, values and pillars on Brand Central.